top of page
THE MULLEN FIVE RS MADE IT'S DEBUT AT CES 2024. ENTRUSTED TO THE VISUAL PRESENTATION OF THE VEHICLE, I DIRECTED AND DEVELOPED CG VISUALIZATION, ANIMATION, AND AUDIO FOR THE FULL SHOWCASE OF THE EXTERIOR, INTERIOR, AND HMI EXPERIENCE. WORKING UNDER THE CLOSE REVIEW OF ANDRE HUDSON, VP OF DESIGN, I CONTRIBUTED TO REFINING KEY PRODUCTION-INTENT DESIGN DETAILS WHILE LEADING THE CREATIVE DIRECTION FOR HOW THE VEHICLE AND ITS DIGITAL INTERFACES WERE PRESENTED. ADDITIONALLY, I DESIGNED THE WHOLE UX NARRATIVE TO ALIGN ALL THE EXPERIENCE WITH THE BRAND'S “AMERICAN SPIRIT" IDENTITY.
PART 1: STRIKINGLY DIFFERENT
THE WAKING INGRESS ANIMATION USES 13 LINEAR LEDs IN THE DRLs AND TAIL LAMPS TO ECHO THE AMERICAN FLAG STRIPES, FRAMING THE 'AMERICAN SPIRIT' THEMED EV, WHILE THE 2 PEAK GRAPHIC DRLs ABSTRACTS THE UPDATED MULLEN AUTOMOTIVE LOGO.
PART 2: STARS AND STRIPES
A STAR SPANGLED WAKING ANIMATION FOR THE INTERIOR HMI INGRESS TO FOLLOW ITS EXTERIOR IMPRESSION OF THE AMERICAN SPIRIT.
PART 3: A REBELLION
WITH ITS AMERICAN MUSCULAR BEAUTY, THE EV IS MEANT TO TAKE ON THE TRACK WITH SILENCE BEING ITS LOUDEST STATEMENT. THIS SCENE REPRESENTS ANN UNLEASHED BEAST IN A CAGE.
PART 4: THE AMERICAN SPIRIT
AN ALL AMERICAN DESIGN WITH MUSCULAR BEAUTY TO TAKE ON THE TRACK AND ITS WILD WEST DESERT THEME. MADE TO CONTRAST ITS URBAN COUNTERPART, AND SIBLING, THE FIVE.
-BEHIND THE SCENES-
EVERY ELEMENT OF THE CAR WAS PUT INTO CONSIDERATION, PIECING TOGETHER MANY IDEAS TO EMBODY BOTH SPIRIT AND DESIGN IN ORDER TO ACCOMPLISH THIS AMERICAN DREAM OF A CAR AND ITS PRODUCTION INTENT MODEL FOR THE CES 2024 DEBUT.
Driver (IC)
Center (CID)
Passenger (PD)
bottom of page