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THE MULLEN FIVE RS MADE IT'S DEBUT AT CES 2024 ALONGSIDE MY DESIGN COLLEAGUES AND VP OF DESIGN ANDRE HUDSON.
THE PROCESS & CHAPTERS
OUR DESIGN TEAMS AT MULLEN AUTOMOTIVE ENTRUSTED TO ME THE VISUAL PRESENTATION OF THE VEHICLE DESIGN AND SHOWCASE. UNDER CLOSE REVIEW OF ANDRE HUDSON, VP OF DESIGN, I DIRECTED AND DEVELOPED CG VISUALIZATION, ANIMATION, AND AUDIO FOR THE EXTERIOR, INTERIOR, AND HMI EXPERIENCE. THROUGH DEVELOPMENT I ADDITIONALLY WORKED WITH OUR MARKETING TEAM IN HOUSE TO DELIVER ASSETS FOR AN ADDITIONAL FILM. TO ENHANCE THE VEHICLE'S NARRATIVE FURTHER, I WAS ALSO GIVEN FULL RESPONSIBILITY TO DESIGN THE UX NARRATIVE AND INTERACTION, EXPANDING THE VEHICLE EXPERIENCE FURTHER FOR THE BRAND'S “AMERICAN SPIRIT" IDENTITY.
CH.1 - STARS, STRIPES, FREEDOM
13 LINEAR LEDs IN THE DRLs AND TAIL LAMPS TO ECHO THE AMERICAN FLAG STRIPES, FRAMING THE "AMERICAN SPIRIT" THEMED EV, WHILE THE 2 PEAK GRAPHIC DRLs ABSTRACTS THE UPDATED MULLEN AUTOMOTIVE LOGO.
CH.2 - STRIKINGLY DIFFERENT
IN ITS STAR SPANGLED INTERIOR WAKING SEQUENCE IS AN OVERHEAD COCKPIT SWITCH, WHICH ACTIVATES TRACK CAPABILITY WITH 'TracstaRS' MODE. ADRENALINE SHIFTING THE VEHICLE'S LIGHTING, UX, AND AUDIO.
CH.3 - A REBELLION
“TRACSTARS” MODE IS A PLAYFUL EXPRESSION OF THE FIVE RS ELECTRIC VEHICLE SLOGAN: “SILENCE IS THE LOUDEST STATEMENT,” WITHIN ITS AMERICAN MUSCULAR BEAUTY.
CH.4 - THE AMERICAN SPIRIT
AS A TEAM, WE DEFINED AN ALL AMERICAN DESIGN IN ITS WILD WEST DESERT THEME, A BEAST OUT OF ITS CAGE. A VITALLY CRUCIAL CONCLUSION TO THE FIVE RS STORY BOARDING SEQUENCE BROUGHT TO LIFE AT CES 2024. ENHANCING THE ANNOUNCEMENT OF ITS URBAN COUNTERPART, AND SIBLING VEHICLE, THE FIVE.
-BTS-
EVERY ELEMENT OF THE CAR WAS PUT INTO CONSIDERATION, PIECING TOGETHER MANY IDEAS TO EMBODY BOTH SPIRIT AND DESIGN IN ORDER TO ACCOMPLISH THIS AMERICAN DREAM OF A CAR AND ITS PRODUCTION INTENT MODEL FOR THE CES 2024 DEBUT.
DEDICATED DRONE - TRACSTARS
WHEN TRANSITIONED TO THE TRACK MODE HMI EXPERIENCE, THE LIGHTING & AUDIO OF THE WHOLE VEHICLE IS ADJUSTED TO A ADRENALINE RED THEME. ITS UPDATED UX GRANTS ACCESS TO LAUNCHING AN INCLUDED DRONE, ABLE TO TRACK AND RECORD DRIVING PERFORMANCE LIVE IN THE INTERIOR DISPLAY.
TIMING DIRECTIONS - LIGHTING
ALL PHASES OF THE VEHICLE'S EXTERIOR AND INTERIOR HARMONY, INCLUDING ITS CHARGING-UP PHASE.
THE VISIONS & ASSEMBLY
ALONGSIDE CREATIVE DIRECTOR REM D. KOOLHAAS, I DEVELOPED DIGITAL ASSETS FOR THE LO-RES FASHION LIBRARY, INCLUDING THE LO-RES VEHICLE INSPIRED BY THE LAMBORGHINI COUNTACH AND PRECEDING DESIGN DIALOGUES SEEN IN THE TESLA CYBERTRUCK.
THE WORK WAS SITUATED WITHIN A DIGITAL UNIVERSE, PROPOSING A NEW WAY TO EXPERIENCE ARCHITECTURAL FASHION.
IN PARALLEL, I LED 3D MODELING AND OVERSAW 3D PRINTING AND RAPID PROTOTYPING FOR PHYSICAL FOOTWEAR AND VEHICLE CONCEPTS FOR THE SPRING/SUMMER 2024 COLLECTION.
PT.1 - FACETED IMMERSION
TO DISSECT THE ALLURE OF A FACETED LOW RESOLUTION DESIGN, WAS TO EXPRESS THE MULTI-DIMENSIONAL SURFACING OF THE PRODUCTS AND VEHICLE. SPREAD INTO A PURE ELEMENTAL STATE, YET TO BE ASSEMBLED.
PT.2 - COLLECTIVE VISION
AN ARCHITECTURAL VISION PUSHING THE LO RES COLLECTION TO VARIOUS HEIGHTS OF FASHION INCLUDING FOOTWEAR, JEWELRY, ACCESSORIES, FURNITURE, AND VEHICLES.
PT.3 - ACCESSIBLE INTRICACY
A MONUMENTAL STATEMENT OF ARCHITECTURE, FASHION, AND FUNCTION IN ALL ELECTRIC FORM
THE BMW META-SYMBIOSIS HYPERCAR IS A STUDENT DESIGN PROJECT DEVELOPED UNDER THE GUIDANCE OF JOHN KRTESKI AT ARTCENTER 2021.
THE NEXT 100 YEARS VISUALIZED
WITH INSTRUCTOR JOHN KRSTESKI (CHIEF DESIGNER AT GENESIS), I PRESENTED A VEHICLE THAT WOULD DEFINE ARCHITECTURE IN MOTION, REPRESENTING FIERCE DESIGN LANGUAGE THAT NOT ONLY DELIVERS PERFORMANCE BUT ENCOMPASSES IT. WITH ACCESS TO RACING SIMULATION IN THE "METAVERSAL" ATMOSPHERE, ONE COULD EXPERIENCE HYPER-PERFORMANCE NO MATTER THE CONDITIONS.
CH.1 - METROPOLITAN RACER
TO MAKE RACING A NORMAL OCCURRENCE INSIDE A FAST PACED CITY THAT NEVER SLEEPS. I UNVEIL THE OPENING SEQUENCE WITH ARCHITECTURE, DEFINING THE CAPABLE VEHICLE STATEMENT TO BE.
CH.2 - OPERABLE CHARISMA
DESIGNED TO ALWAYS BE IN ITS "PUREST STATE", THIS CAR IS A FORM INFUSED WITH FUNCTIONALITY, INSURING "READINESS" AT ALL TIMES FROM INGRESS TO EGRESS. THESE MATERIALS REFERENCE INNOVATIONS FROM BMW.
CH.3 - PRECISION & ACCURACY
EVERY SINGLE LAP TIME COUNTS. THE VEHICLE PERFORMS AT AN ALL-AROUND "SYSTEMATIC LEVEL" OF FUNCTIONING WITH ALL OF THE NECESSARY MECHANICAL DESIGNS.
CH.4 - SYMBIOSIS ALPHA
A PRIME EXPERIENCE OF A BALANCED MID-ENGINE CAR, ENVISIONED AND REINCARNATED AS AN ALL- ELECTRIC POWER PLANT LOCATED IN THE REAR CHASSIS.
CH.5 - SYMBIOSIS OMEGA
BEYOND THE FINISH LINE, AN ETERNAL DRIVING EXPERIENCE AWAITS WITHIN A RACING SIMULATION (METAVERSE). CO-OP WITH A GUEST PASSENGER DRIVER TO DOMINATE THE DIGITAL TRACK FOR 1ST PLACE.
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